Audience survey 2025

In September 2025 we ran a survey for the people who attend Content Folks talks.

129 people completed the survey, and here's what we learned:

Where do you live?

The majority of people live in the UK (60%), the USA (16%) or somewhere in Europe (13%).

Graph of where people live. UK: 59.7%. USA: 16.3%. Europe: 13.2%. Canada: 3.1%. India 2.3%. All other countries less than 2%.

What industry do you work in?

'Private sector - tech' and 'Government' were almost equal at the top, with 34% and 31% respectively. Next came 'Private sector - consultancy' (20%) and 'Charity / third sector' (14%).

Graph of which industries people work in. Private sector - tech: 33.6%. Government: 30.5%. Private sector - consultancy: 19.5%. Charity/third sector: 14.1%. All other sectors less than 2%.

How many years have you worked in content design? (doesn't have to be your job title)

The majority of people are veterans - 47% people have 8+ years' experience. 29% have 4 to 7 years' experience, and 17% have 1 to 3 years.

Pie chart of how many years people have worked in content design (doesn't have to be your job title). 8+ years: 47.3%. 4 to 7 years: 28.7%. 1 to 3 years: 17.1%. 0, because I have a different role: 7%. 0, but I want to get into it: 0%.

What we're doing with this information

The purpose of asking these questions was to understand our audience better, in order to plan a programme of content which is interesting and relevant to them.

There was also a question in the survey about which content design topics people wanted to learn about. This question resulted in 213 ideas, which broadly fit into 23 topic areas. We'll be using these as the basis for the topics we cover in 2026.

Thank you to everyone who completed the survey, it's been really useful and we're excited to start planning the programme for 2026!