What if the content challenges you're facing aren’t random, but part of a repeatable pattern?

We've all seen it: a product launches with unclear messaging, a helpful detail comes too late, or terms change across screens. These minor missteps point to a deeper issue — content debt — the hidden cost that builds when content decisions are made too late or without intent. While the symptoms feel familiar, the causes are often misunderstood or unnamed.

In this talk, Anupriy Kanti will share a practical framework called Content Debt Cementing — a tool from his Content Design Playbook to help teams map how and where content debt becomes embedded in the product process.

This session is for anyone navigating complex environments who wants to bring clarity to content conversations in the experiences they are creating — and move from a reactive firefighting mode to a proactive fire-prevention mode.